Publishing is a bottleneck
If every change needs a developer, content slows and campaigns miss their moment.
Overview
What is marketing & publishing engineering?
Content and follow-up are what turn attention into customers. A publishing platform that is slow or awkward means content ships rarely; a nurture programme run by hand means leads cool before anyone replies.
We build content management systems your editors enjoy using, structured so content can appear on your site, apps and campaigns from one source. We pair them with marketing automation that responds to what people actually do, sending the right message at the right time without manual effort.
The problem
What goes wrong without it.
Content is trapped in one place
Pages built in layouts cannot be reused on apps, emails or other channels.
Leads go cold
Without timely follow-up, interested people forget you or choose a competitor.
Campaigns are manual
Sending lists by hand is slow, inconsistent and impossible to personalise at scale.
How it works
From first touch to result, step by step.
Scroll to watch the system run. The scene on the left plays as you move through each step.
- Step
Create once
Editors write structured content in a clean interface with previews and approvals.
- Step
Publish everywhere
The same content is delivered to your site, app and channels through an API.
- Step
Detect behaviour
Visits, form fills, clicks and purchases create signals about each contact.
- Step
Respond automatically
Triggers send the right email, SMS or task, and stop when the contact converts.
CMS
Content Management Systems (CMS)
Flexible, secure publishing platforms.
How it works
We model your content as structured types, give editors a clear interface with drafts, previews and roles, and deliver content to your front end through a fast API.
Built with
- Structured content
- Previews
- Roles & approvals
- API delivery
Marketing Automation
Marketing Automation
Lead nurturing sequences and trigger-based workflows.
How it works
Signals such as page visits, form fills and clicks trigger timed email, SMS and task sequences. Branches adapt to behaviour, and contacts exit automatically when they convert.
Built with
- Triggers
- Segments
- Email & SMS
- Lead scoring
Methodology
How we work with you.
Five clear phases, each with something concrete you can see and approve, so there are no surprises.
Discover
We audit your content, channels, lists and current campaign process.
You receive: Content and channel audit
Design
We model your content types and design nurture journeys, triggers and segments.
You receive: Content model and journey map
Build
We build the CMS, connect it to your front end, and implement automations and tracking.
You receive: CMS and automations
Launch
We migrate content, train editors and activate the first workflows with testing.
You receive: Migrated content, trained editors
Grow
We analyse engagement, refine sequences and expand to new channels.
You receive: Engagement and conversion reports
Technology
The tools behind it.
We choose proven, well-supported technology and avoid lock-in, so you can grow, change vendors or bring the work in-house.
Content
- Sanity
- Payload CMS
- Contentful
- Strapi
- WordPress (headless)
Delivery
- Next.js
- Incremental static regeneration
- Edge caching
- Image CDN
Automation
- HubSpot
- ActiveCampaign
- Klaviyo
- n8n
- Customer.io
Data & tracking
- GA4
- Segment
- UTM governance
- Consent management
Security
- Role permissions
- Content versioning
- Backups
Results
How we measure success.
We agree the numbers that matter up front and report on them, so you can see the effect on your business rather than take our word for it.
Time from draft to publish
Shows how smooth the editing workflow is.
Email and message engagement
Opens, clicks and replies show whether sequences are relevant.
Lead-to-customer conversion
Measures whether nurturing moves contacts closer to purchase.
Organic traffic to content
Indicates whether published content is earning search visibility.
It separates where content is written from where it is shown. Editors use a friendly admin, and the content is delivered by API to any site or app, which gives you speed and flexibility.
Keep exploring
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- Websites & Web AppsWebsite Design & Development
- Local Business Growth StackAI Receptionist, SEO & Review Systems
- Enterprise ManagementInternal Operations & Resource Planning
- Sales, Supply & Customer OpsCRM, POS & SCM
- Human Capital & LearningHRIS, ATS & LMS
- AI & Process AutomationIntelligent Agents & RPA
- Design & Visual ProductionUI/UX, 3D Assets & Visualization
- Interactive & Gaming2D & 3D Game Development
Ready to talk about marketing & publishing engineering?
Tell us what you are trying to achieve. We will reply with a clear next step and an honest view of what it needs.